The Castor Oil Belly Button Trend (and Why We Keep Falling for Wellness Fads)

by | May 13, 2025 | Health Coaching

Home 5 Health Coaching 5 The Castor Oil Belly Button Trend (and Why We Keep Falling for Wellness Fads)
Wellness Fads
If you’ve spent more than five minutes on TikTok lately, you’ve probably come across the viral trend of putting castor oil in your belly button at night. Promoted as a natural remedy for everything from bloating and menstrual cramps to sleep issues and hormone imbalances, this practice, often called “navel oiling” or “navel pulling” has taken social media by storm. But where did it come from? And is there any science to support the claims?
Let’s dig into the origins, the outrageous claims, and the larger cultural fascination with easy wellness fixes.

Where Did This Trend Come From?

Applying oil to the belly button is not new. It stems from ancient Ayurvedic practices where the navel is considered a vital energy center. Castor oil, in particular, is known for its anti-inflammatory and moisturizing properties. In traditional medicine, it has been used topically to treat dry skin, minor wounds, and muscle soreness.
But the modern TikTok version of this practice has taken a sharp left turn. Influencers claim that putting castor oil in your belly button can detox your liver, cure PMS, reduce bloating, regulate your hormones, improve your skin, and even boost fertility.

Let’s be clear: there is zero scientific evidence that applying castor oil to the skin over your navel has any systemic health benefits. The so-called “Pechoti gland” that’s often mentioned doesn’t exist in human anatomy. And while castor oil may soothe irritated skin, it’s not going to balance your hormones or heal your gut microbiome via your belly button.

Why Do These Trends Catch Fire?

This is where the psychology of wellness fads comes in. People are overwhelmed. They’re tired. They’re not feeling their best and often don’t know where to start. A soothing, simple ritual, like rubbing oil into your belly buttonoffers the illusion of control, especially when it’s framed as ancient wisdom or backed by personal testimonials.

And let’s be honest: these rituals feel easier than committing to long-term changes like eating more vegetables, lifting weights, sleeping 8 hours, or cutting out alcohol. These fads sell the idea of self-care without the effort that real transformation requires.

The Detox Myth & Celery Juice Culture

Detoxing is one of the most persistent, and misleading, ideas in the wellness space. Celery juice is a prime example. Promoted as a miracle morning ritual to detox the liver, heal acne, reduce inflammation, and support weight loss, it became a phenomenon with zero scientific backing.

Here’s the truth: your liver and kidneys detox your body every single day. That’s their job. You don’t need a green juice, a supplement, or a special cleanse to make them work. You support these organs by eating plenty of fruits and vegetables, drinking pure water, moving your body, and minimizing alcohol and processed food. That’s it.
Drinking celery juice won’t hurt you, but it’s not going to work miracles either. And without the fiber that gets stripped in the juicing process, it’s arguably less helpful than simply eating whole celery alongside a balanced meal.

Okra Water: A Slippery Substitute

Another recent trend is drinking okra water: soaking okra pods overnight and drinking the liquid to lower blood sugar, lose weight, and balance cholesterol.

The truth? Okra is a nutrient-rich food when eaten whole. It’s high in fiber and antioxidants. But drinking water that okra has soaked in delivers none of those fiber benefits. It’s another case of trying to get the rewards of a healthy behavior (eating vegetables) without actually doing the behavior.

Borax Water: Where Wellness Crosses the Line

Some trends are just silly. Others are dangerous. Drinking borax (a laundry additive) falls into the latter category. This trend promotes borax water as a cure for arthritis, parasites, and heavy metals.

The facts: Borax is toxic. It is not approved for human consumption. It can cause nausea, vomiting, hormonal disruption, infertility, and even death. People who promote this often use pseudoscientific language to make it sound legitimate, but there is no safe level of borax ingestion.

If you take away one thing from this article, let it be this: Stop taking health advice from influencers who aren’t medically trained.

Why We Keep Falling for It

The appeal of these fads is simple. They promise results without the hard work. They tap into our desire for control, healing, and hope. But the truth is that wellness isn’t about hacks. It’s about habits. It’s about science, not sensationalism.

So the next time you see a trend that promises to change your life with one weird trick, ask: Who benefits from this? Where’s the evidence? And what’s the long game for your health?

Your Body Deserves Better

Your body deserves better than belly button oil and borax cocktails. It deserves real, evidence-based care.

At Aspect Wellness, we help midlife women cut through the noise and focus on what actually works: nutrition, movement, hormone support, sleep, stress management, and lasting behavior change.

Let’s do better than fads. Let’s do real wellness.

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